Intersolar 2014 - Introducing ModSolar - Building the Operating System for the Solar Industry

See ModSolar at Intersolar North America Booth #8737

ARDMORE, Pa., July 3, 2014 -- How does a company that started with a total cash investment of $3,500 in 2011 stand on the cusp of being an industry leader with no outside funding just three years later? For Mike Dershowitz and Kevin Ilsen, it's a remarkable story of finding an unfulfilled need in a growing industry and taking the plunge.

The company they co-founded, ModSolar, is based in the Philadelphia suburbs but has rapidly grown a national reputation as the innovative leaders in software and technology solutions for solar providers.

"ModSolar is changing the way the solar industry works," said Dershowitz. "We are bringing efficiency to previously time-consuming processes, with an all-in-one, comprehensive platform that features our patent-pending, solar panel layout technology, and a growing software offering that now includes financing options and contract generation."

ModSolar's software enables solar providers to produce solar proposals and contracts in less than five minutes, including the placement of panels on an image of the prospect's roof, as well as the calculation of the return on their solar investment. ModSolar's software dramatically reduces the "soft costs" involved in solar sales, solar system design, production of high-quality solar proposals, and all the paperwork surrounding solar installations.

Hundreds of ModSolar users produce over 1,500 solar proposals each week. ModSolar's corporate clients include SunEdison, Enphase Energy, GAF, Hudson Solar and Southern Energy Management. And the numbers are growing every day.

Dershowitz got the idea for ModSolar while attending a home show in Philadelphia with his wife. He was struck by the lack of sales technology being employed
 by the home improvement industry.

Dershowitz recruited his friend, Kevin Ilsen, to head up software development while he focused on the business side. They developed prototype software, which they took to a local home show. The prototype enabled customers to see a satellite image of their roof, with solar panels laid out on it, on a computer screen for the first time. The prototype proved popular at the home show, and the pair realized it was a product that was needed by the solar industry.

They launched ModSolar using $3,500 charged to Dershowitz's credit card, and quickly began adding customers, refining the software, exhibiting at industry events.

ModSolar is presenting their platform and services at the upcoming Intersolar North America, July 8th through July 10th at the Moscone Center in San Francisco.

About ModSolar:
ModSolar's software lets solar providers produce solar proposals and contracts in less than five minutes, including placement of panels on an image of the prospect's roof, as well as calculation of the return on the solar investment. Additional information is available at

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