Stanley Reed for The New York Times: A project to install hundreds of wind turbines in the Fosen peninsula area of Norway at one point was shelved as unfeasible. The strong breezes that whip off the sea can shift and swing unpredictably, while the soaring cliffs and steep drop-offs create turbulence that wears out expensive equipment.
The venture was rescued with a lot of help from the mathematical calculations of Vestas Wind Systems, a Danish wind power company. Vestas used data to figure out how to use more powerful turbines for the project, and precisely where to place them. That meant the utility developing the facility could buy fewer turbines, helping cut costs and balancing the economics of the $1.2 billion project.
The company is at the forefront of efforts to make wind a competitive source of energy, rather than just a subsidized experiment. In doing so, it has become a model for the renewables industry, which has struggled at times to remain viable while facing cuts to government subsidies and volatile oil and gas prices. Vestas understands the fickleness of the renewable energy business. Cont'd...
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FischTank Marketing and Public Relations provides communications and marketing services to both start-up and established renewable energy companies. We provide media relations, content writing, digital/social media, and other marketing support to companies working in sectors spanning solar, LED lighting, energy storage, hydrogen, battery development and manufacturing, alternative fuels, and more. Our clients have been featured in top tier media including print, online and broadcast.