Growth Spurred by Improved Financing Conditions and a Rush to Beat Feed-in Tariff Cuts in Europe

Global Solar Photovoltaic Demand Up 54% Second Quarter and Expected to Double in 2010

| Solarbuzz

After a weak start in 2010, Q2’10 global photovoltaic (PV) demand soared to 3.82 GW, up 54% Q/Q, according to a report issued today by Solarbuzz®, an international solar energy market research and consulting company. The PV industry remains on target to deliver over 15 GW installations this year.
“The rush to install in Germany ahead of tariff declines in mid-2010, combined with strong incentive programs across Europe (especially in Italy, France and the Czech Republic) and an improved financing environment, drove the global PV market over three times the level in Q2’09,” noted Craig Stevens, President of Solarbuzz.
According to the latest edition of the Solarbuzz® QUARTERLY Report, Q2’10 global market demand was only 2% less than the global market’s previous quarterly peak (3.92 GW in Q4’09). As a result of 2010 performance to date, Solarbuzz also raised its five year demand scenario forecasts in the report.
Total industry revenues were approximately $17.2 billion in Q2’10, compared to $12.0 billion in Q1’10 and $6.2 billion in Q2’09.
Figure 1: Global Photovoltaic Market Revenues
Germany, at 2.30 GW, accounted for 60% of global demand in Q2’10. The next largest country market was  Italy, which grew 127% quarter on quarter, was still just 11% of the size of the German market. France and the US also put in strong performances.
On the supply side, polysilicon, wafer, and cell manufacturers reached capacity utilization rates of between 75% and 87%. Despite an increase of 495 MW in wafer supply over the past quarter, wafer capacity represented the most constrained part of the industry chain. Among cell manufacturer shipments, the Top 5 were represented by First Solar, Suntech Power, JA Solar, Yingli Green Energy and finally Trina Solar. Among the Top 12 cell manufacturers in Q2’10, six Chinese manufacturers accounted for 55% of shipments, up from 43% a year ago.
Both upstream and downstream module inventories in MW terms held almost perfectly steady at the end of Q2compared to the prior quarter end.
After six quarters of declines in factory gate prices, there were modest rises in short term contract prices in Europe. However, weighted average factory gate modules prices are still down 24% in US dollar terms from one year ago . First-tier Chinese cell and module manufacturers that had priced competitively in the first six months of the year moved in to a forward sold position, which, in turn, allowed European factory gate prices to rise 2-4% by the beginning of Q3’10. A strong yen is helping to ensure that Japan remains one of the best markets to place product.
Looking ahead into 2011, the most challenging quarter will undoubtedly be Q1’11. Leading European markets, including Germany, will  face large reductions in tariffs at the beginning of the year. Even with careful phasing of projects and price reductions, market demand is projected to be less than 50% of module production. As a result, the analysis forecasts end Q1’11 upstream and downstream module inventory days to increase significantly by the end of that quarter.
“Historically, the PV industry has often exuded over-optimism in the face of uncertain end-markets. However, the recent industry conference in Valencia confirmed two prevailing industry positions, one that emphasizes oversubscribed order books, the other that focuses on the German tariff declines and a demand reduction  next year,” Stevens concluded.
The latest data-driven Solarbuzz QUARTERLY Report brings together a comprehensive analysis of industry production, shipments, inventory, market demand and the total price picture. The report also includes corporate data for leading company quarterly cell production and company data through the PV chain with financial indicators. For more information or to order Solarbuzz regional reports, contact us at our nine global locations, email us at, or call 1 415 928 9743.
About Solarbuzz
Solarbuzz, part of The NPD Group, is a globally recognized market research-based business focused on the solar energy and photovoltaic industries since 2001. Solarbuzz clients include many of the largest global PV manufacturers, together with major investment banks, equipment manufacturers, materials suppliers, hedge fund companies, a wide range of other multi-nationals considering participation in this industry, and the largest PV system integrators. Solarbuzz offers a wide-array of reports, including Marketbuzz®, an annual global PV industry report, and Solarbuzz QUARTERLY, which provides historical and forecast data on the global PV supply chain. The company’s research also provides annual Downstream PV Market Reports by region for the European, Asia Pacific and US markets. In addition, is a recognized and respected online resource for the solar industry. For more information, visit
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit and Follow us on Twitter at @npdtech and @npdgroup.
Solarbuzz is a registered trademark of The NPD Group.

The content & opinions in this article are the author’s and do not necessarily represent the views of AltEnergyMag

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