Intelligent Energy and Suzuki Motor Corporation Announce Completion of Ready-to-Scale Fuel Cell Production Line in Japan
Joint Venture celebrates first anniversary with Air Cooled Fuel Cell engine production plant
Organization working with industry to reduce soft costs and scale adoption of solar PV
Enphase Energy Celebrates 902kW Solar Project at Strain Ranches North State Solar Energy Installs Microinverters That Will Power Drying and Storage of More Than 50,000 Tons of California Rice
Automation, Transparency Transform Solar Photovoltaic Shopping for Homeowners, Businesses and Non-profits
California PV Power Plant to Reach 230 MW When Completed This Year
Infocast Presents Solar Power Finance & Investment Summit, Leading Industry Networking Hub this March
Meet and Network with Key Dealmakers in the Solar Development and Financial Communities
Everyone in the sales side of renewable energy is confronted with a litany of financial measures and the same questions- “What is the IRR?” “How much is the CAPEX?” and “Where is the offtake (purchase) agreement?”; fairly universal questions between buyers and sellers in almost every industry! For the most part, the renewable energy industry suffers from a financial imbalance. Without incentives and/or compliance penalties, it’s somewhat difficult to justify the project on financial measures alone; this makes for a hard sale. A discussion with Brian F. Keane, President of SmartPower (a renewable energy and energy efficiency company) touched on a model that was somewhat novel, at least in the renewable energy industry. Brian mentioned cars. Why do people buy a certain car knowing that once it’s off the lot it has depreciated at least in-half. A Lexus SUV LX 570 with a base sticker price of $81,530 does essentially the same thing as a Toyota Highlander with a msrp of $29,020. Brian used another outlandish example for consumer behavior. In 1975, “the pet rock sold for $3.95 and estimates state Gary Dahl (advertising guru) sold over 5 million of his pet rocks in a six month period. With these totals Dahl earned over 15 million dollars during this period which would be estimated at $56 million today.” If interested, you can still purchase a pet rock at Amazon for $6.00 less shipping. Last Christmas a customer wrote “I bought this as a Gag for my brother. The package was in great shape, and the whole construct of the gift was great! Overall he said he loved this gift the best. Great holiday tradition carried on with such a simple and affordable gift.” Full Article:
The analysis revealed that one of the key drivers of this growth will be demand for utility-scale installations which is forecast to be one of the fastest growing segments over the next five years.
Annual growth rate declines to ten-year low as industry prepares for emerging markets to drive new opportunities
Silicon Solar Solutions receives $150,000 grant for invention
Residential electric water heaters and furnaces, refrigerated warehouses, and commercial heating and cooling loads can help the power grid accommodate variable wind energy.
The new price of ELAT is expected to make the product far more suitable in cost sensitive applications than it has ever been in the past.
Trojan Battery was recognized for its innovative use of technology and equipment at its Lithonia, Ga. manufacturing facility.
The forum will be the first opportunity for the industry to understand the new direction for renewable energy in Ontario under the province's new Premier Kathleen Wynne.
Toronto chosen as site for premier renewable energy event, All-Energy Canada, in April, 2014
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FischTank Marketing and Public Relations provides communications and marketing services to both start-up and established renewable energy companies. We provide media relations, content writing, digital/social media, and other marketing support to companies working in sectors spanning solar, LED lighting, energy storage, hydrogen, battery development and manufacturing, alternative fuels, and more. Our clients have been featured in top tier media including print, online and broadcast.