Can Perception Sell Renewable Energy?

Everyone in the sales side of renewable energy is confronted with a litany of financial measures and the same questions- “What is the IRR?” “How much is the CAPEX?” and “Where is the offtake (purchase) agreement?”; fairly universal questions between buyers and sellers in almost every industry! For the most part, the renewable energy industry suffers from a financial imbalance. Without incentives and/or compliance penalties, it’s somewhat difficult to justify the project on financial measures alone; this makes for a hard sale. A discussion with Brian F. Keane, President of SmartPower (a renewable energy and energy efficiency company) touched on a model that was somewhat novel, at least in the renewable energy industry. Brian mentioned cars. Why do people buy a certain car knowing that once it’s off the lot it has depreciated at least in-half. A Lexus SUV LX 570 with a base sticker price of $81,530 does essentially the same thing as a Toyota Highlander with a msrp of $29,020. Brian used another outlandish example for consumer behavior. In 1975, “the pet rock sold for $3.95 and estimates state Gary Dahl (advertising guru) sold over 5 million of his pet rocks in a six month period. With these totals Dahl earned over 15 million dollars during this period which would be estimated at $56 million today.” If interested, you can still purchase a pet rock at Amazon for $6.00 less shipping. Last Christmas a customer wrote “I bought this as a Gag for my brother. The package was in great shape, and the whole construct of the gift was great! Overall he said he loved this gift the best. Great holiday tradition carried on with such a simple and affordable gift.” Full Article:

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Steven Berens' industry experience delivers a solid foundation of strategic cleantech insight and startup creativity to expand the Institute's scope

American Roll Form Products Opens a Facility in North Las Vegas, Nevada

Painesville, OH – American Roll Form Products (ARFP), a manufacturer of custom roll formed products, recently opened a 40,000 square foot satellite facility in North Las Vegas, Nevada. The primary focus of this facility is to support customers and projects located in the Southwestern U.S. market.

TREIA's Texas Energy Independence Week Focuses on Renewable Energy

Texas Renewable Energy Industries Association, TREIA recognizes Texas Energy Independence to focus attention on the role of renewable energy in helping Texas become more energy independent. Informative forums address issues that affect the renewable energy industry's ability to thrive.

The most powerful TL3 ever – and the most popular

The Powador 60.0 TL3 is in great demand

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