Eco-fatigue? Green No Longer Red Hot Says One Media Study?

Green marketing, a movement so hot that not even a deep recession could kill it, is starting to show signs of consumer revolt. At the very least, it's a signal that green alone isn't enough of a marketing proposition; at most, it could signal consumers simply aren't buying the benefits of environmentally positioned products and brands. In recent months, sales have begun to slow in categories such as green cleaners and grow in not-so-sustainable ones like bottled water as shoppers decide they may not be worth the tradeoff. And a September study showed big swings in the number of consumers who believe environmentally friendly alternatives are too expensive, don't work as well as other products and aren't actually better for the environment — all of which seem to add up to what Timothy Kenyon, director of the GfK Roper Green Gauge study calls "green fatigue."

Are Wind Resources Really on the Decline?

AWS Truepower questions reported evidence of widespread diminishing wind speeds.

UMA Solar Announces First and Only NSF-61 Plastic Polymer Solar Collectors

UMA Solar is proud to announce that Heliocol, MAXG and SunStar solar collectors are the only plastic polymer panels qualified for potable (drinking) water applications as per NSF-61.

IPVEA Signs Newest Board Members

On Friday, November 5, 210, IPVEA's Board of Directors (BoD) met in Frankfurt, Germany. During the meeting, Carsten Busch, Ludgar Wahlers and Patrick Binkowska signed in the presence of the Notary Public as new board members of the IPVEA.

Humana Capital backs Renewable Technology

Humana Capital Resources, a leading employment consultancy is backing the Renewable Technology sector as it believes there are buoyant future employment prospects.

Lunera Lighting Gets Buildings in Shape for Big Energy Savings at GreenBuild Expo 2010

Drop By Booth 2573 to See How Lunera's Energy Workout Slims Down Any Lighting

TIJUANA IS LIGHT YEARS AHEAD ON SOLAR ENERGY, GETS GREEN LIGHT FROM NOBEL PRIZE WINNER AL GORE

Two recent major events underscore Tijuana's growing role in promoting green technology, sustainable energy and jobs: at Solar Power 2010 show in Los Angeles, DEITAC was able to shine a spotlight on two Tijuana-based photovoltaic (PV) manufacturers, Kyocera and United Solar Systems (UNISOLAR); while at October's Tijuana Innovadora 2010 conference, former Vice President and Nobel Prize winner, Al Gore, recognized Tijuana's leadership in renewable energy.

INTERNATIONAL BUSINESS DRIVES HIGHER-THAN-EXPECTED THIRD QUARTER REVENUES FOR GERMAN SOLAR COMPANY

As Germany's Solar Market Plateaus, CENTROSOLAR™ Sees American Market as Key to Future Growth

Increasing the Efficiency of Utility-Scale Solar Plants with Secure Wireless Technology

Solar plants can exist over a large geographical area and operators must be able to easily and quickly determine the ‘health,' status and performance of individual assets and the system as a whole.

Studies on Lignin Substitute for Diesel Fuels

Lignin as a substitute for diesel fuel is derivative waste from agricultural and forestry production, which does not need any dedicated cultivation and is regenerated at a rate of 50 billion tons per year on the Earth. Therefore, lignin does not have resource supplies constraint or cost concern. Taken into account cellulose pulp as a byproduct in lignin production, the actual cost of lignin is almost zero.

Sonelis Technologies: Custom Shape Solar Panels

As the market for solar powered devices matures, more and more consumers will demand aesthetics to play a bigger role in the overall design of the product. Adding a black rectangular solar panel on top of a device might not be good enough anymore.

Full Green Ahead In The Ontario Job Market

The Ontario Government's decision to promote clean renewable energy is now proving to be a catalyst for creating thousands of new green collar jobs in the province.

New feed in Tariff scheme approved in Italy

About 1,5 GW of power settled, an annual national grow rate of 100% and more than 800 MW installed in the last year: the Italian PV is one of the most interesting market of renewable energies in the world.

Non-Metallic Enclosures

Stahlin provides state-of-the-art electrical enclosures made from non-metal material for outdoor and indoor industrial use. All types of electrical junction boxes enclosures are manufactured with the highest attention to detail.

McKinsey and Company Calls Fuel Cell Electric Vehicles Necessary, Effective

A new report by McKinsey concludes that fuel cell electric vehicles are an affordable and effective low-carbon solution for a large proportion of the car fleet, and an essential component of the advanced energy portfolio.

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